Indulge yourself. “The number one priority in any fat loss challenge is compliance. If you can’t sustain the programme in the long term you’ll never achieve your goal – or you’ll simply rebound as soon as you do. Calculate your calorie target for the week and allow 10% of that to come from your favourite foods. Most people feel like they’re cheating when they eat their favourite foods, so incorporating them into your nutrition plan helps keep you on track without guilt or painful sacrifice. The psychological impact of this is huge.” – David Godfrey, performance director at One Performance UK.